About LocRx Haircare
Born from Vision, Rooted in Legacy
Founded in 2020, LocRx Haircare began with a dream—a literal one. Our founder, Candace, envisioned a collection of products crafted specifically for locs, braids, and natural hair. When she woke up, she knew it wasn’t just a vision; it was a calling. Today, LocRx is more than haircare—it’s a legacy, built to nourish, protect, and inspire for generations to come.
Thoughtfully Crafted, Naturally Effective
Every LocRx product is handcrafted in small batches in Alabama, using premium plant oils, herbs, and natural extracts. We carefully select ingredients that nourish the scalp, strengthen strands, and promote healthy hair growth—all without build-up or harsh chemicals. Our formulas are gentle, effective, residue-free, and suitable for all hair types, making them the perfect addition to your daily haircare ritual.
A Brand You Can Trust
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Vegan & Cruelty-Free: All products are fully plant-based and never tested on animals.
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Residue-Free: Created by a certified herbalist to nourish without build-up.
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Black-Owned & Woman-Led: A proud reflection of heritage and empowerment.
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Handmade in Alabama: Small-batch production ensures quality, freshness, and care in every jar and bottle.
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Founded in 2020: A young, visionary brand built to make a lasting impact.
Why LocRx Works
With over 100 five-star reviews, LocRx Haircare has helped countless clients achieve stronger, healthier, and more vibrant hair. Each product reflects the knowledge, care, and expertise of a founder who is deeply invested in the health of your hair—and the trust you place in our brand.
Our Mission
We believe in the power of plants and the importance of nurturing your hair with products designed to support long-term health and growth. LocRx Haircare is for anyone who wants haircare that works, feels good, and aligns with a lifestyle of mindfulness, quality, and sustainability.
The Vision + The Visonary
I know, I know, you hear it all the time "I had a dream and then...[insert magic], but it's true. I legit had a dream and in that dream I was in a bathroom setting, shooting a commercial. When the camera panned to the counter, there sat an entire collection of LocRx. IT SAID LOCRX ON THE BOTTLE!
Our store
Our product line is steeped in legacy and at the cutting edge of innovation, making us distinctive. We continue to manufacture the best loc maintenance products in the world by relying on the wisdom and traditions given down from our forefathers, along with scientific know-how.
Our products are handcrafted in small batches using premium plant oils, herbs, and extracts to help preserve quality and freshness while reducing energy use. We NEVER test on animals and embrace environmental stewardship through our micro manufacturing method, recycling, and waste minimization.
Our aim is to endorse the potency of plants by offering exceptional hair and scalp products that are composed of natural ingredients and crafted with utmost reverence towards everything in our environment.
Candace, Founder